Optimizing for the Mobile Web

Your mobile website offers a great personalized connection between you and the customers. A well-defined website specially developed for the mobile platform can do for your business, what expensive promotional campaigns cannot.

It ensures that your business and its products and services create a positive impact on the minds of your prospective customers and they are encouraged to try them out.

Professional mobile web designers can ensure that your mobile web design has very high levels of interactivity and user engagement. This means your business can effectively interact with your customers.

In order to view many of these sites, you simply need to know that you can replace the leading www with the letter m followed by a dot and the domain name. The mobile web address then becomes m.yourdomainname.com.

It appears that all of the major search engines now have mobile versions of their online services to compensate for this. You should note that Google has m.google.com, the newest version of Microsofts Bing can be reached at m.bing.com, and Yahoo may be accessed on the mobile web at m.yahoo.com.

Another mobile web feature for these sites is that you can configure settings and format pages from your mobile phone to be viewed in a way that you prefer for your device. The current default is that you will normally see page content in a single column with minimal graphics. This also means that you will not have to zoom in out on your mobile screen to read the results once the pages load.

Ideally, and most likely the best scenario is to combine mobile search engine results with SERPs that are specifically designed for mobile devices without the search engines being required to reformat large-scale web pages. Many mobile web search engines and mobile directories are presently designed to provide this automatically.

When it comes to optimizing your web content for Google Mobile and other mobile search engines, there are several things that you need to consider. Much has been written that you should seriously consider developing a mobile version of your traditional website. Another approach often suggested is to take the time to make sure that your existing sites are mobile-friendly, which simply means that they are easily accessible for mobile browsers.

So, whether you optimize your traditional websites for the mobile web, or you take the time and effort to invest in a new mobile compliant version of your website, there are certain things you can do to better assure that you can rank well for mobile search results. Here are a few reasonable suggestions. One of the easiest approaches is to create a sub-domain for your mobile web version, instead of launching a separate domain like a dot mobi site. This results in giving your mobile site a name like mobile.yourdomainname.com.

This will allow you to retain the branding of your current TLD without having to do a lot of extra search engine optimization. This will work just fine if you find your desired dot mobi name is not available to register. You can also accomplish this by creating an extension like yourdomain.com/mobile, just like you would for a blog.