If you’ve got a business but no website then you’re at a huge disadvantage compared to your competitors. If you look around the web you’ll probably find that every one of them has a web presence and they’re probably getting quite a bit of business through it. To be able to compete more effectively you really need your own website.
Very often business owners go to a web design agency to get their site built but this can prove quite expensive, or they get a site built by someone they know who’s dabbled in web design. This isn’t usually a good solution either because the sites are often poorly built. The key reason for using someone else to design a website is because individuals think that they lack the technical skills needed when in reality you don’t need to be particularly technically minded to build a good looking, working website.
When you’re browsing the internet you’ll come across some very high tech websites but the complexity is there to provide certain functionality that a particular business needs such as a quote system or booking facility. Many businesses don’t need this type of technology and a much simpler website would work better for them.
Very often the simplest websites work the best. Think about sites that you’ve visited and liked. Why did you visit? What did you need to find and did you manage to find it? Would you visit again?
These questions and the answers to them are crucial to why one website is successful and another isn’t. Very often web agencies don’t take into account the actual purpose of the website. They can get it looking really nice but can the visitor find the information that they need and quickly. Does it give the right impression of your company and the product or service that you’re supplying? Can they find the contact information easily?
No knows your customers better than you. You should know the questions that they’re likely to ask and the information that they’ll be looking for. This means that you are the ideal person to build your website because you know what information it needs to convey and what impression it needs to give your customers and potential customers.
You will need to learn how to build it, where and how to host it and how to register a domain name but there is a huge amount of information available on the internet to show you how to do all of this. Try to find a resource that covers everything so that you don’t have to jump about sites to find information and get building!